The elite of the gaming industry will be treated to a night of world-class entertainment on the 6th of February. ICE’s official opening party “EVOLVE” by Fire & Ice and headline partner SOFTSWISS will welcome thousands of guests to London’s Magazine for a night of music, mingling with industry luminaries.

This year’s event asks guests to “forget everything they know but remember everything they feel” about the two decades of Fire & Ice that proceeds EVOLVE – as this year brings a brand new format for 2024.

The event will take Fire & Ice to the next level, with famous faces, a brand-new entertainment philosophy and an inclusive executive networking experience focusing on guest interaction and live musical performance

With a new format, new venue and new aesthetic, “EVOLVE” helps extend the ICE experience for thousands of guests who want to get the most out of the most important gaming conference of the year, and attend an event that they will remember forever.

By producing EVOLVE, we can give ICE attendees their best experience yet and make sure that ICE 2024 is remembered as the most exciting week of the year!

Magazine London
11 Ordnance Crescent, Greenwich Peninsula
SE10 0JH


Access Direct from ExCel via the IFS Cloud Cable Car located at 27 Western Gateway, E16 1FA. Then a short walk to Magazine London from there.

EVOLVE by Fire & Ice with SOFTSWISS