Fast Track welcomes PolarLotto: taking online lotto in Sweden to new heights

PolarLotto, a leading provider of lotto betting services in Sweden, has just announced a strategic partnership with Fast Track, a leading provider of CRM solutions designed specifically for the iGaming industry. This collaboration aims to propel PolarLotto’s expansion from offline to online offerings, bringing the excitement of the world’s biggest lotteries to Swedish players in a safe and responsible manner.

 Fast Track welcomes PolarLotto: taking online lotto in Sweden to new heights

PolarLotto prides itself on its commitment to transparent and ethical gaming practices, with a focus on player safety and responsible gaming. By teaming up with Fast Track, PolarLotto aims to leverage cutting-edge technology to expand its business model from traditional to online, ensuring a seamless and engaging experience for its customers.

Commenting on the partnership, Benjamin Burstein, CEO of PolarLotto, expressed enthusiasm about the possibilities ahead, stating, “We are excited to embark on this journey of transforming our business with the latest technology and automation tools provided by Fast Track. As we transition to the online space, we are confident that Fast Track’s expertise in custom segmentation, real-time data capabilities, and personalised experiences will enable us to better serve our players and achieve our business objectives.”

Fast Track also expressed confidence in the partnership, highlighting the potential for exceptional results through its Singularity model, which uses AI and machine learning to deliver tailored content to players, at the right time and through the most effective channel. “We are thrilled to partner with PolarLotto and support their online expansion,” said Simon Lidzén, CEO and co-founder of Fast Track. Our tools are designed to empower lean teams to achieve remarkable results, and we look forward to helping PolarLotto maximise their online presence and engagement.”


About Fast Track 

Fast Track is a disruptive technology company, recognised as the iGaming industry CRM leader. Fast Track provides a new way of working, enabling teams to focus on innovation and growth. Fast Track works with 150+ companies all over the world, with offices in Malta, Sweden, Spain, and the United States. For more information, visit

About PolarLotto

PolarLotto offers Swedish players the opportunity to bet on the outcome of the world’s biggest lotteries, including Powerball, MegaMillions, and 24 other international lotteries. Committed to transparency and responsible gaming, PolarLotto provides a safe and secure platform with clear terms of use and stake limits to discourage risky behaviour. With offices in London and Stockholm, PolarLotto is licensed by the Swedish Gaming Authority and strives to deliver an exceptional gaming experience to its customers.For more information about PolarLotto, please visit

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